The Brand Expands by Naomi Klein was about the branding culture. Logos no longer just represent a brand; they are now a culture, a lifestyle. The little story Klein tells at the beginning of the article about being obsessed with brands when she was only eight is true for a lot of people. I remember when my little brother was only in 4th grade and he had to have a Ralph Lauren polo because his friend had one; and it couldn’t be a Lacoste polo either, it had to be Ralph Lauren. So it’s not only the girls that are brand and logo conscious the boys are just as aware.
I agree that brands are becoming a culture. Certain brands represent certain lifestyle. For example if you’re wearing an Etnies t-shirt you are usually a skateboarder and embrace the skateboarding culture. When you like a brand you are going to want more and more things by the brand.
I agree that brands are becoming a culture. Certain brands represent certain lifestyle. For example if you’re wearing an Etnies t-shirt you are usually a skateboarder and embrace the skateboarding culture. When you like a brand you are going to want more and more things by the brand.
Did you agree with the article? Do you think that brands are becoming a culture?
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